Homepage essentials
Your homepage should communicate roofing services, service areas, trust proof, and a clear quote or inspection CTA within the first screen on mobile.
- Visible phone number and quote CTA
- Storm damage and repair messaging
- Reviews or proof near the top
- Fast mobile performance
Service pages
Roof repair, replacement, inspections, and emergency leak pages should each have unique copy, FAQs, and internal links — not duplicate templates.
Local SEO structure
Add city-relevant pages or sections when you serve multiple markets. Align website service pages with your Google Business Profile categories and services.