On-site fundamentals
Every high-intent service should have its own page with a clear title, H1, FAQ section, and internal links from the homepage and related services.
City and trade pages
When you serve multiple cities, create useful location pages with unique market context — not copy-pasted city swaps.
Entity clarity for search and AI
Use Organization schema, FAQ schema, consistent NAP, and plain-language answers to who you help, what you do, and where you serve.